Fundraising Marketing That Drives Results for Nonprofits
Riger partners with non-profit organizations to build strong donor relationships, increase engagement, and maximize fundraising ROI through strategic marketing, direct mail and digital/social campaigns.
Build and Maintain Your Donor Base
From donor acquisition to retention, we develop strategies designed to help your organization connect with the right people and raise more.
Reaching More and Raising More
Direct mail, digital advertising, social media, video, event promotion, and more—all working together to support your fundraising goals.
Direct Mail and Then Some!
From strategy and creative to printing and distribution, we help nonprofits harness the power of direct mail, then add-on ROI-driving digital follow-ups.
75 Years of Helping Organizations Build Stronger Fundraising Programs
From strategy and creative to direct mail and digital marketing, we bring decades of experience to every campaign—helping nonprofits engage donors, maximize their investment, and achieve lasting fundraising results.
One Partner. From Start to Finish.
From data and strategy to campaign execution and ongoing optimization, we’re with you every step of the way.
We Start With the Data
Analyze your audience, donor segments, and past campaign performance to identify opportunities and build a strategy based on the numbers.
We Build Your Fundraising Plan
Create a year-round fundraising calendar that connects campaigns, communications, and opportunities to your goals.
We Put the Plan Into Action
Bring your strategy to life through direct mail, digital campaigns, events, fulfillment, and more—while we handle the details.
We Test, Learn & Improve
Measure performance, identify what’s working, and continually refine your approach to improve results.
Ready to Put Your Fundraising Plan Into Action?
See Non-profit Marketing Strategies in Action
Explore our work across non-profit marketing, direct mail, digital advertising, social media, and more—designed to engage donors, expand reach, and support your organization’s goals.
PSFC Capital Campaign Materials
Riger created capital campaign materials in support of Pocono Services for Families and Children’s new Mountain Center. The theme and imagery asked potential donors to help each client family find the shelter, compassion, and brighter future they deserve.
LEFSA Year-End Newsletter
Life Experience and Faith Sharing Associates provides physical, spiritual and emotional support for people experiencing homelessness in New York City. The annual year-end newsletter provides a progress report and accountability while putting names and faces to the mission.
Maryknoll Sisters Prayer Card Mailing
The donors who support Maryknoll Sisters’ missionary work around the world receive monthly update mailings that include these beautiful prayer cards as a special “thank you.”
St. Patrick’s Day Greeting Card Mailing
The Franciscan Friars of Loretto have many Irish-American donors who love the courageous spiritual message and the traditional imagery associated with this holy day.
UHS Foundation Annual Appeal
Sometimes you just have to change up the old black-and-white letter! For UHS Foundation, the Riger team suggested a more colorful and interactive annual appeal with stories that were revealed more and more with each unfold. We also segmented the mailing’s donor groups with both a personalized letter and gift array suggestion to drive maximum donations.
CFSCNY Foundation Annual Appeal
Connecting with donors during the holiday season is a key element to Community Foundation for South Central New York’s fundraising strategy. In 2023, the Foundation hired Riger to reimagine the style of their holiday annual appeal, to which we added more color, a photo of the fundraising team, photos of those impacted by the Foundation’s work, and recipient personalization. This engaging physical mail experience was then followed up with a matching eblast reminder.
“Elmira Everlasting” Direct Mail
Elmira College reached out to Riger when it was time to promote Elmira Everlasting, the college’s annual day of giving. This direct mail piece’s simply written message about what Elmira College has meant to a female hockey player student helped pull on alumni donors’ hearts and drive ROI up.
Tanglewood Nature Center & Museum Direct Mail
Tanglewood embarked on a capital campaign to build a Treetop Walkway, a unique opportunity to explore nature from a new perspective. They asked Riger to write and design this direct mail piece to engage potential donors, including those on a Riger-sourced acquisition list.
LEFSA “Overcomer” Digital Ads
Potential donors were encouraged to click and learn about LEFSA’s mission with these engaging digital display ads, targeted only at those who have a propensity toward philanthropy.
Family Counseling Services Digital Ads
With a sensitive subject matter and an extremely select target audience, these digital ads helped Family Counseling Services throw a lifeline to – and start a conversation with – potential clients. Riger developed the copy, designed the ads (finding just the right photo to capture such a layered situation), then implemented and monitored the campaign, which yielded above-average impressions and engagement.
Food Bank Digital Ads
Moving minds leads to checkbooks opening with these digital ads aimed right at high-income individuals with an interest in philanthropy and aiding hunger relief (yes, we can get that specific in our targeting!).
Team Awareness NY Logo
Team Awareness NY is a New York State OASAS-funded workplace wellness training program designed to support a healthy work culture and increase the overall wellbeing of employees. The LEAF Council on Alcoholism and Addictions selected the Team Awareness NY name, then turned to Riger to help bring the name to life in a fresh and colorful logo that gave a nod to the three modules of the program.
Sisters of Charity of New York Logo Update
Sometimes logos are created for one use in one time, but then as promotional tools change, one must adjust. Riger helped Sisters of Charity of New York do just that as we added digital display and social media ads to their fundraising communication channels. We knew we needed to maintain the equity of the original logo’s design while also making it more appropriately fit a smaller frame. Compromise happily reached!
Family & Children’s Counseling Services Branding
When Family Counseling Services of Cortland County and Family & Children’s Society in Binghamton decided to merge under one united name, Riger helped create a brand that captured the hopeful essence of both organizations’ life-changing work.
HCA Branding
When HCA wanted to focus the name of its organization more on “Helping Celebrate Abilities” instead of “Handicapped Children’s Association,” they turned to Riger for a fresh new logo that helped capture the spirit of joy felt by the individuals this great organization serves.
Pocono Medical Center Emergency Department Video
It sure was easy to show off the brand new Emergency Department at Pocono Medical Center with this sharp, dynamic video, which was shared online and rolled out to community supporters during the building’s ribbon-cutting event.
About the Food Bank of the Southern Tier Video
Talk about moving some donor minds! This video, featuring heartfelt testimonials and dramatic aerial footage, highlights the life-changing work of the Food Bank of the Southern Tier.
Family & Children’s Counseling Services Groundbreaking Event
With Riger’s writing, designing, print coordination and PR support, Family & Children’s Counseling Services held a well-attended groundbreaking event for its building expansion at 257 Main Street in Binghamton, NY. This project, which we made sure was featured on the front page of the CNY Business Journal, will help meet the region’s growing demand for mental health and addiction services.
Pocono Mountains Community Fundraiser
Every year, Riger designs a new theme, sponsorship guide, invitation, program, and other day-of-event materials to support the Pocono Mountains Community Fundraiser, which is spearheaded by Riger’s client Sanofi and has supported dozens of nonprofits in the Northeast Pennsylvania region.
Lackawanna County Community Fundraiser Materials
To celebrate 10 years of supporting local children and families through the Lackawanna County Community Fundraiser, Sanofi Pasteur and VaxServe wanted a bright, whimsical event theme that would remind event attendees the “why” behind the “what” they give. Our childlike graphic and handwritten typeface hit the spot on billboards, invitations, and day-of collateral.
Lehigh Valley Health Network – Pocono Foundation Annual Report
A dramatic theme, full-page photos, and poetic pull-quotes brought the true stories of Pocono Health Foundation’s donors and patients to life on the pages of this annual report.
Community Foundation Mobile Site & Mailer
The Community Foundation for South Central New York believes philanthropy knows no age and no income level, but when they wanted their marketing materials to reach donors of different ages and income levels than their typical target audience, they called Riger for mobile site development and matching printed materials.
Food Bank of the Southern Tier Capital Campaign Materials
When the Food Bank of the Southern Tier learned it would have to purchase and retrofit a new facility for its important work in upstate New York, they looked to Riger for the creation of two brochures – one photo-centric, testimonial-heavy one for show and tell and one statistic-oriented one to leave behind for more details.
Non-profit Marketing & Fundraising Insights
Read about the latest strategies, trends, and ideas from Riger Marketing to help your organization strengthen donor relationships, improve marketing, and achieve better fundraising results.
Learn How to “Date” Your Donor (Instead of Proposing Too Soon Like a Weirdo)
Strong donor relationships don’t happen overnight. Learn how nonprofits can guide supporters from a first impression to meaningful engagement, an initial gift, and ultimately a long-term relationship through thoughtful communication and consistent stewardship.
Top non-profit fundraising marketing trends for 2025
Non-profit fundraising continues to evolve as digital and direct mail work together, authentic storytelling becomes more important, and AI, automation, community engagement, and hybrid events reshape how organizations connect with donors. Explore the trends that can help inform your 2025 fundraising strategy.
Assessing friction along the journey from ad/direct mail to online giving
At Riger, we talk to a lot of non-profit fundraisers who prefer spending their time with us thinking and talking about what goes in their ads, what goes in their direct mail pieces, how their event materials look.
Trusted Partnerships. Proven Results.
See why organizations choose Riger as a strategic partner for their marketing and fundraising efforts.
Love working with Riger…very upbeat, reliable, easy to work with and professional – not to mention the results are outstanding!”
Riger’s media department did a wonderful job reviewing the Food Bank’s media buys.”
We really feel like you listened to us and captured what we envisioned.”
You’ve always been responsive and helpful in guiding every project to successful completion.”
As usual, you guys did it again. Great job! Thank you so much for what you and your team are doing.”
It’s been fantastic working with you!”
I know I can count on you to help me maintain the budget. I appreciate that.”
It is beautiful! Everything from start to finish felt seamless. Thank you so much!”
We more than doubled our website traffic and much of it is attributed to these ads!”
